Adobe Commerce – powered by Magento

Magento Commerce is now Adobe Commerce. Magento  Open Source branding and support remain unchanged.

Yesterday, Adobe announced that they will continue to execute on their commerce vision to serve customers of all sizes. Over the past 12 months, Adobe has seen digital commerce become the dominant channel for driving business growth as consumers and business buyers turn to digital experiences as never before. Their mission of using technology to connect and empower more merchants than ever has taken on greater urgency.

As we approach the three-year anniversary of Adobe’s acquisition of Magento Commerce, Adobe has made tremendous progress in accelerating their product roadmap and leveraging their scale to serve more customers across every industry. After integrating their sales, marketing, and product teams within the Adobe Experience Cloud business unit and aligning their partner and developer experience efforts, uniting our two brands under one commerce umbrella is the next phase of our integration.

So, they are now officially consolidating the branding of the licensed commerce product from Magento Commerce and Adobe Commerce Cloud to the single brand of Adobe Commerce. Magento Open Source branding and support remain unchanged. Adobe continues to support the Magento Association and its charter of empowering the global Magento community to come together, learn, share, and collaborate on commerce challenges.

Adobe’s market focus and product priorities for Adobe Commerce, powered by Magento, are aligned to helping customers across the full breadth of their commerce journey. They continue to execute on their vision of delivering advanced multi-channel commerce, deeply integrated with best-in-class experience and marketing capabilities to provide customers across industries with highly differentiated transactable touchpoints.Their investments in flexibility, scale, security, and intelligence serve merchants across the spectrum, from emerging high growth startups to established brands and B2B companies expanding to new markets or adding direct-to-consumer business models, as well as companies looking to provide an integrated solution to complex multi-brand, multi-geography implementations. 

Next week at Adobe Summit, you can join the online event for over 400 sessions and workshops across 11 tracks and hear from commerce visionaries across the global Adobe ecosystem.

Credits

• This article was first published on April 21, 2021 on the official Magento Blog
• Main picture courtesy of Nathan Duck